City Rescue Mission Celebrates New Brand Launch

We're updating our brand to better reflect our mission and values.

OKLAHOMA CITY, OKLA. – June 26, 2018–City Rescue Mission is more than a temporary shelter, and a rebrand announced this week intends to reflect that.

For nearly 60 years, City Rescue Mission has helped the homeless in Oklahoma City. While the nonprofit organization has largely been known as a place of temporary refuge, it is much more than hot meals and a safe place to stay. On Tuesday, June 26, City Rescue Mission celebrated this messaging with the launch of their new brand.

Joined by partners, community neighbors and graduates of their rehabilitation program, City Rescue Mission leaders and staff revealed the new brand, offered facility tours and brought awareness to their wide array of initiatives and services.

“We are more than meals and a place to stay—we offer people in need a path back to hope. That’s why we decided to undergo a rebranding process. We updated our look to better reflect our mission and values,” said President & CEO Tom Jones. “Our goal is to shed light on some of our services that haven’t been widely known in the community.”

City Rescue Mission currently partners with more than 70 local agencies, offering free and comprehensive care to its clients. Operating the state’s largest free drug and alcohol recovery program, Bridge to Life, the nonprofit provides tools and support essential to helping clients transition to stable and safe housing, employment and healthy lifestyles.

“We want the community to know—if they need help, we are here—because we believe people can move beyond their circumstances,” said Jones. “We are no longer three hots and a cot. Our new brand better represents our spiritual guidance and strength, the diversity of our community and how our mission is to ultimately transform lives.”

To see City Rescue Mission’s new look, as well as find out how you can make an impact for the homeless and near homeless in Oklahoma City, visit

For more information, contact:

Adam Jones, Vice President of the City Rescue Mission
Office: (405) 232-2709, ext. 145
Cell: (405) 517-7566


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